What is the most popular podcast in America? Is it The Daily from the New York Times? NPR News Now from National Public Radio? Crime Junkie by Audiochuk? MANslaughter from Wondery/Amazon? Joe Rogan (exclusively on Spotify)? Or, maybe, Lost Hills by Western Sound and Pushkin Industries? Could it be all of the above?
Sure! Since there is not a single authoritative, inclusive, “official” ranking/rating for podcast audiences, then, depending on what you consult, it can be! For podcasts, there are no Nielsen overnight TV Ratings, no Arbitron, no Billboard Chart, and no Hollywood Box Office.
In terms of popularity, there are a handful regularly published rankings including:
- Podtrac’s top 20 podcast publishers and top 20 podcasts,
- Triton’s top 15 networks and top 100 podcasts,
- Chartable’s top 200,
- Edison Research list of the top 50.